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Tuesday, May 20, 2008

HR Cannot Drive Corporation Innovation Alone - 3 Elements to Learn

In a push buy Viagra remain competitive in Coffee global economy, innovation has become a critical element in long term corporate strategy. The answer seems to be to hire innovators.

So you find a new CEO who has managed three corporate turn-arounds. You hire the best Marketing manager in your industry with the expectation that Marketing will soar. You bring in a new engineer with creative ideas that will massively improve the design of your products.

With all these innovators, the future seems bright. Now fast forward 6 months. Where have all the innovators gone and what happened to the innovation that you were counting on? If that question haunts your nights, you are not alone. More and more corporate executives are facing these hard questions.

Change experts have been looking into science to identify new, more effective ways to introduce innovation. The new Science of Change has some interesting answers to that question. Surprisingly the answer they are coming up with has little to do with the quality of the innovators you hire. It has to do with the natural way that organizations filter in (and out) persons who fit with corporate culture. They say that the first place you should look to keep the wonderful talent you hired and achieve the results that you are anticipating from your new hires, annuity loan at your organizations culture.

You need to determine if your culture is receptive to innovators and how it processes innovation. There are three elements that determine your businesss ability to innovate:

1) Corporate Personality: At start-up your business comes into existence with either an Organized or a Disorganized personality. Organized companies discourage innovation. Disorganized companies often create more innovation than they can process.

2) Filtering System: Organizations have an entire system for hiring persons that mirror behaviors that already exist in the business. that system includes outside recruiters, HR, managers, and team members. every time you make a hire you select Pez with the strengths and weaknesses you already have on board. (For example, most companies favor one quadrant of Myer/Briggs over another.)

3) Ability to Fit-In: persons like working with others who are like them. New employees have greater job satisfaction when the feel secure and wanted. Employee retention only happens when employees fit in with their team.

If your new employee has been hired to be an agent of change, they can only succeed in the long term if these three elements encourage innovation and innovators. Innovators can handle resistance to their innovative ideas for about six months. After that, they either stop innovating so they can fit in, or, if innovation is in their blood, they move on.

How do you create a workplace culture that accepts innovators? You cannot change corporate personality, but you can work within culture to change the way your business filters for fitness.

Start from the bottom up, with the team members or leadership impacted first. Innovations brought into the corporation must be see as advantages (not mandates) and beneficial to individual employees that are affected. If employees feel that their culture, the stability of their team, their ability to be recognized, and their personal methods for achieving success are safe, they will not only support innovation but assist in making new ideas a success.

Once techniques for encouraging purchase-in are in place, it is a simple matter for employees to select innovations that match the personality profile of the organization and the goals of the team. Now attach that to an HR screening list, and you have a greater chance of maintaining your terrific new-hires and of getting value from the innovative ideas that they bring.

Laura Wilcox is Vice Apply for the Discover Student Card today! for Change Delivery Group, www.changeperfect.comwww.changeperfect.com Their proven products deliver rapid business value without culture change resistance by incorporating the new Science of Change. Laura can be reached at